SAG-AFTRA sets framework for hiring actors in game pitches
The union's new agreement covers early pitch work, with limits on funding secured and intended commercial use.
SAG-AFTRA has introduced the Pre-Funding Pitch Interactive Media Agreement, giving developers a framework for recruiting union actors for vertical slices, demos and other game pitch material. Previously, no specific union guidelines covered hiring those performers for pitches seeking a publisher's greenlight.
The agreement excludes projects that have secured more than 30% of their initial production funding. Material intended for commercial release is also ineligible, limiting the framework to qualifying pitch and pre-production work.
SAG-AFTRA chief executive Duncan Crabtree-Ireland said the framework simplifies hiring union performers and could help developers attract backing. Union president Sean Astin said earlier access to professional voice and motion performance talent could improve work used to seek interest and funding.
- sag-aftra
- game development
- voice acting
- game funding
