IndustryExplainer
Steam campaign reports need careful denominators
Steam's UTM Analytics can connect tagged store links with visits and subsequent actions, but its columns describe different groups of people.
Section
Industry
Consequential company and market developments.
IndustryExplainer
Steam wishlists are a communication channel with limits
A Steam wishlist records interest and can connect a later release or qualifying discount to a notification. It does not represent a purchase commitment.
Industry
Epic connects voice chat across Fortnite and its launcher apps
Epic Parties extends a social layer across devices, while broader developer support remains a 2027 plan.
Industry
Blizzard's BlizzCon slate spans near-term updates and longer bets
The company's opening-ceremony account places new franchise projects on a different timetable from its live-game updates.