Accurate store metadata is part of an itch.io launch

An itch.io project page can be reachable by a direct link while missing from discovery listings. The platform's quality guidelines explain that pages which fail its standards may be removed from browse and search without disappearing entirely.

The guidance asks creators to represent the project accurately through classifications, tags, images and supported platforms. Selecting every category is not a substitute for describing the audience and build that actually exist.

itch.io specifically advises selecting platforms the project directly runs on and has been tested on. It also discourages recreating substantially identical pages to gain another appearance in recent listings.

For a creator, the launch task therefore includes a page review alongside a build check. Confirm the downloadable files match the platform labels, the screenshots show the actual experience and the description explains what is available.

Relevant metadata can make a page eligible for discovery. It does not guarantee placement or an audience. The useful objective is to help the right player recognise the project and understand what they will receive.